PURCHASE, N.Y., It’s back, for a limited run: Crystal Pepsi, the low-sodium, caffeine-free clear soda of the 1990s, is again available but only in a short-term sweepstakes.
The online giveaway of 13,000 six-packs involves eager soda drinkers’ registration on a Pepsi mobile app Thursday and Friday. Winners will be chosen during the week of Dec. 14 and the popular product will be delivered to winners by Christmas, Pepsi said.
The process is explained at www.pepsipass.com.
Fans of Crystal Pepsi have clamored for a comeback since it ended production in 1994 after a two-year run. Pepsi has not said if a permanent return is under consideration.
“We have a lot of fans and they’re really enthusiastic and they’ve been asking for Crystal to come back for a long time. We thought it would be special to bring a holiday treat to our fans,” said Pepsi marketing director Linda Lagos.
By Ed Adamczyk