CUPERTINO, Calif., Apple is expected to use its annual September event for the introduction of the iPhone 7, sources said.
The tech giant typically introduces new products in September and since 2012, has used its annual fall announcement to introduce new iPhones. The announcements usually give a boost to Apple stock in the third quarter as well.
How much depends on how early in the month the phone is available for sale.
Forbes magazine predicts orders will begin on Friday, Sept. 9, or Saturday, Sept. 10 with the new phone likely reaching stores on Friday, Sept. 16.